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Dealer Funnel is designed to work alongside the other tools in your dealership’s technology stack, not in isolation from them. Integrations keep your lead data synchronized across systems so your agents always have the full picture, your CRM stays up to date without manual entry, and your customers receive timely communications through the right channels. From bi-directional CRM sync to multi-channel SMS and voice, every integration is configured from a single place in your account settings.

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How to Access Integrations

Click Settings in the left navigation menu, then click Integrations. The Integrations page is organized by category. Only Agency Admins can configure integrations.

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Integration Categories

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CRM and DMS

Dealer Funnel connects to the major automotive CRM and DMS platforms to create a two-way flow of lead data. When your CRM receives a new lead, it pushes that lead into Dealer Funnel automatically. When your agents update a lead’s status, add a note, or set an appointment inside Dealer Funnel, that update is written back to the CRM — so your CRM records stay current without anyone doing double entry. Supported CRM and DMS integrations include:
  • VinSolutions — Bi-directional lead sync, status updates, and appointment write-back
  • Tekion — Lead ingestion and status sync
  • DealerSocket — Lead push and status update write-back
  • Reynolds & Reynolds — Lead sync and deal status updates
  • eLeads — Inbound lead delivery and status updates
Only one CRM integration can be active at a time per dealership account. If you need to switch CRMs, deactivate the existing integration before activating the new one. Contact Dealer Funnel support if you need assistance migrating your lead history during a CRM transition.
To connect your CRM, click the CRM’s name on the Integrations page, enter your API credentials or follow the OAuth authorization flow, and click Save. Specific credential requirements vary by platform — refer to the individual integration guides linked below for step-by-step instructions.

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Communication Channels

Dealer Funnel’s communication infrastructure runs on three primary channel integrations: SMS and Voice (Phone Numbers) Dealer Funnel provides dedicated SMS-enabled phone numbers for your dealership’s messaging and calling activity. Your phone numbers are configured in Settings > Phone Numbers, where you can provision new numbers, assign numbers to agents or departments, and manage your messaging capacity. Phone number provisioning is fully managed through Dealer Funnel — you do not need to set up a separate telephony account. Facebook Messenger Connect your dealership’s Facebook Page to route Facebook Messenger conversations directly into the Dealer Funnel inbox alongside your SMS conversations. Agents handle Facebook messages the same way they handle texts — no switching between platforms. To connect, click Facebook Messenger on the Integrations page and authorize Dealer Funnel to manage your Page’s messages through the Facebook OAuth flow. Mailgun (Email) The Mailgun integration allows outbound emails sent through Dealer Funnel to come from your dealership’s own domain (e.g., sales@yourdealer.com) instead of a generic sending address. To configure email, navigate to Settings > Email, enter your dealership’s sending domain, and follow the DNS verification steps. Proper email setup improves deliverability and ensures your emails don’t land in spam folders.

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Reviews

The Google Business Profile integration powers Dealer Funnel’s automated review request feature. Connect your Google account to enable automatic SMS review requests when a lead is marked as Sold and to allow Dealer Funnel to respond to new reviews using AI-generated replies. For setup instructions, see the Reviews configuration guide.

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Website

The SMS widget embeds directly on your dealership website and routes visitor-initiated text conversations into your Dealer Funnel inbox. If your website is hosted on Dealer Inspire or Digital Dealer Cockpit (DDC), use those dedicated options on the Integrations page to push the widget without manual code installation. For complete setup instructions, see the SMS Widget guide.

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Integration Setup Guides

VinSolutions

Step-by-step guide to connecting your VinSolutions account and configuring bi-directional lead sync.

Tekion

Connect Tekion to push new leads into Dealer Funnel and sync status updates back to your DMS.

DealerSocket

Set up the DealerSocket integration for automated lead delivery and status write-back.

Facebook Messenger

Authorize Dealer Funnel to manage your Facebook Page messages and route conversations into your inbox.

Google Business Profile

Connect Google to enable automated review requests and AI-generated review responses.

SMS Widget

Install the embeddable text-us button on your dealership website to capture leads without a form.

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Troubleshooting Integrations

If a CRM integration stops syncing leads, the most common cause is an expired API token or a password change on the CRM side. Go to Settings > Integrations, click the affected integration, and re-enter your credentials. If the issue persists after re-authenticating, contact Dealer Funnel support with the name of your CRM and a description of what’s not syncing.