Skip to main content
Your dealership profile is the foundation of how Dealer Funnel represents your store to customers and how it schedules automated activity on your behalf. The name, address, and timezone you enter here flow through into automated message signatures, AI-generated responses, and scheduled funnel messages. Your business hours tell the system exactly when it’s appropriate to reach out — so you’re never sending a follow-up text at 11 PM. Take a few minutes to fill out every field completely, and your entire team will benefit from more accurate, professional, and timely communications.

​
How to Access the Dealership Profile

  • Agency Admins: Click Settings in the left navigation menu, then click Dealership Profile.
  • Client Edit page: Agency admins managing multiple rooftops can also access and edit each store’s profile from the client management page in the agency dashboard.
Only users with Agency Admin role can edit the dealership profile. If you need to update your dealership’s information and don’t see the Settings option, contact your agency admin.

​
Profile Fields

​
Dealership Name

Enter your dealership’s full legal or DBA name as you want it to appear in customer-facing communications. This name appears in:
  • Automated message signatures (e.g., “Thanks for reaching out to [Dealership Name]!”)
  • AI assistant prompts and responses
  • Email headers
Keep the name consistent with what customers see on your website and Google Business Profile to avoid confusion.

​
Address

Enter your dealership’s physical street address, city, state, and ZIP code. The address is used for:
  • Dealer Funnel’s weather-based message personalization features (some automated messages reference local weather conditions)
  • Direction links sent to customers confirming appointment locations
  • Display on customer-facing confirmation messages

​
Timezone

Select the correct timezone for your dealership’s location from the dropdown menu. This is one of the most important settings in your entire account.
Every scheduled message, automated funnel send, reminder, and report in Dealer Funnel uses the timezone you set here. If your timezone is incorrect, automated messages may go out at the wrong time of day, and your report data may not align with your local business hours. Double-check this setting any time you notice messages sending at unexpected times.
Upload your dealership’s logo to use in email headers and branded templates. For best results, upload a PNG file with a transparent background at a minimum width of 300 pixels. The logo appears at the top of outbound email messages sent through Dealer Funnel.

​
Brand Color

Enter a hex color code (e.g., #E10000) that matches your dealership’s primary brand color. This color is used in:
  • The SMS widget floating button on your website
  • Email template accents and call-to-action buttons
  • Branded customer-facing pages
If you’re not sure of your exact brand hex code, your marketing team or website vendor can provide it.

​
Business Hours

Business hours tell Dealer Funnel when it is and isn’t appropriate to send automated messages. Configuring accurate hours protects your customers from receiving texts at inconvenient times and ensures your funnel messages arrive when someone is available to respond.

​
Setting Your Hours

For each day of the week, you can:
  • Set open and close times by clicking the time fields and selecting your dealership’s operating hours for that day
  • Mark the dealership as closed by toggling the day off — automated messages will not send on closed days

​
What Business Hours Control

Your business hours settings affect two key areas:
  1. Automated funnel messages: If a funnel message is scheduled to go out at a time when your dealership is closed (including nights, early mornings, and days marked as closed), Dealer Funnel holds the message and sends it at the start of your next open period.
  2. Reminder message timing: Appointment reminders and follow-up reminders use your business hours to determine the most appropriate send time.
Manual messages sent directly by an agent are not restricted by business hours — the restriction applies to automated messages only.

​
Saving Your Changes

After updating any field, click Save at the bottom of the page. Changes take effect immediately across the account — automated messages scheduled after you save will use the updated settings. There is no need to log out or restart anything.